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Third degree: we ask if book smarts or street smarts rule in business IN THE third season of The Apprentice, contestants were divided into two teams, high school vs. college graduates. In a real-life spin, we asked four entrepreneurs with various levels of education, Are street smarts or book smarts more important in business? Armed with the gifts of gab and persuasion, Steven Arroyo spent time around restau ... Degree Of Challenge - college students present daunting challenges Byline: SANDRA YIN Consumers today are mercurial targets, but few groups present as daunting a challenge to marketers as college students. The college market is notoriously tough to crack. Students doubt corporate intentions, they want to be catered to and they don't think companies know what they want. And they are poor: Their idea ... |
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